No Animated Gifs here
As a company brand evolves, it's often easy to forget about little things such as the email signature. The email signature, which appears at the close of a message, is usually where contact information exists, consisting of info like your name, title, dept, website, address, and phone number. I say "usually" because many people feel this is a spot to showcase a little bit about themselves. They do this with such things as banners, animated gifs, inspirational quotes, and even their photo.
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Find out what's next for the high-growth company...
Seeing the time as ripe for expansion, SiteCrafting has launched a new venture in an effort to expand into prescription eyewear. SightCrafters, LLC will bring to the eyewear world what SiteCrafting has brought to the web development business.
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Let's say you've got a website, and you're considering whether or not to advertise on it. Or maybe you've already got a website with advertising, and you're wondering if a particular kind of ad is appropriate to display on your site. The only problem is, you don't have a concrete set of guidelines to filter out what is acceptable, and what isn't. These are the kinds of questions you should ask yourself to resolve this dilemma.
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Current clients not surprised
Dan Voelpel begs the following question in yesterday's Tacoma News Tribune: "If I asked you to name the most underrated business in Tacoma, what would you say?"
First on Voelpel's list was SiteCrafting. The article defined "underrated" by those local firms that are either well-known but who's contributions are deeper than at first glance or others, like us, who fly somewhat under the radar but do great business.
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One thing that we frequently build in conjunction with new websites is a tool for sending out email newsletters. For the most part, we stick to XHTML/CSS and try to stay away from using "old" layout techniques (i.e. tables) for the newsletters. This allows the greatest flexibility between the large number of email clients (e.g. Outlook, AOL, Yahoo!, Eudora, Thunderbird, Pine, etc.). Businesses love being able to quickly communicate with their customers, and email newsletters are a great way to do this. But things are changing, and if you use HTML newsletters, you'll need to make some changes too.
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or how you too can find a reliable professional who doesn't advertise
Last month, I was doing some major work on a house when I ran into a problem I couldn't handle. I needed a plumber, so I did what a lot of people do -- I turned to the nearest telephone directory. At the top of the PLUMBING section, I saw the name AAA++ Plumbing*, and promptly skipped right over it. (More about why I did that later).
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I'm in a band. Well, two of them, but only one that matters for this discussion. I've noticed that the progression of a musical group that wants to be professional on some scale in many ways closely mirrors that of any product-based business. You start out spending a certain amount of time in development. You come up with ideas, assemble the best team available to execute those ideas, and then do your level best to refine and perfect your product before you release it to the public.
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How to succeed on the Web by really, really trying
With apologies to the fine classic baseball movie…We can build it, but it doesn't mean "they" will come! I was having a conversation about this with a few people from SiteCrafting, who asked that I contribute my thoughts to the Blog.
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