SiteCrafting, Inc.

Changing the way an entire industry works is never easy. It can take a lot of time to get people used to doing things in a new way. Fortunately, during the past few years we have witnessed entire industries become disrupted by innovation. The Internet has changed the rules in so many industries - digital music, travel, banking - the list goes on and on. So one of our customers asked, why not Letterman jackets?

We all remember (at least those of us that were jocks) receiving our letter and going to the nearest sporting goods store and ordering our jackets. Typically, we chose from a limited set of styles, got measured, paid some money, and then waited 4-6 weeks for delivery. It's a process that still plays itself out in most of the country. Enter Lettermansclub.com...
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Seeing the time as ripe for expansion, SiteCrafting has launched a new venture in an effort to expand into prescription eyewear. SightCrafters, LLC will bring to the eyewear world what SiteCrafting has brought to the web development business.

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